Broad area: Judgment, Decision making and Preferences  

A large part of the day is filled with judgments and decisions we make about resources, people and society; retrospectively and prospectively. I have been interested in cognitive mechanisms (notably, attention and more recently of affect)  underling judgments and choices. Multiple domains of judgments have interested me including multi-attribute consumer choices, monetary decisions and social aspects.

Now, I am interested in how do we measure cognition (basic processes and judgments/decisions) using generic tasks so that we can test people from very different backgrounds without biasing towards a group. Multiple claims have been made previous about factors but the evidence has been shaky. With more robust evidence can we make predictions about cognition in different groups of people? This would have applications in multiple domains including corporate decisions and public policy.

Another area I am interested in presently is related to a  fundamental aspect of daily life that entwines most of our judgments and decisions: how do we think, plan and act towards time? How is perception and judgment about time related to key aspects of life like happiness, health, productivity and meaning?

Publications page has the list of papers of my previous work (2010-2017).


Projects and Grants: 

  • Affective influence of price changes: We explored the effect of monetary changes on predicted affect and on product perception  (Postdoctoral fellowship funded by DST, Govt. of India mentored by  Prof. Arvind Sahay at IIM Ahmedabad) . 2014-2016. 

  • Influence of reference prices on purchase intentions and hedonic valuation of gold in India (funded by the Gold Policy centre, IIM Ahmedabad supported by World Gold Council) with Prof. Arvind Sahay. 2015-2016. 

  • Co-investigator in a project titled “A cognitivist exploration of privacy”. Grant by Dept. of Science and Technology, Government of India under cognitive science research initiative (with Dr. Jaison A. Manjaly at IIT Gandhinagar). 2011-2014.


  • Role of attention: This explored how attentional mechanisms linked with perpetual scope can influence multi-attribute decisions and even prosocial donations.