Representative Publications


Mukherjee, S., Sahay, A., Pammi, C.V.S., & Srinivasan, N. (2017). Is Loss-aversion magnitude dependent? Measuring prospective affective judgments regarding gains and losses. Judgment and Decision Making, 12(1), 81-89. [PDF]

When making prospective predictions about own emotions related to gaining vs losing equal amounts of money, most people predict losses to loom larger than gains only for high amounts showing loss-aversion is not present all the time as assumed by many.

Mukherjee, S., Manjaly. J.A ., & Nargundkar, M. (2013). Money makes you reveal more: Consequences of monetary cues on preferential disclosure of personal information. Frontiers in Psychology 4:839. doi: 10.3389/fpsyg.2013.00839  [PDF]

Simply reminding people about money made people say and actually reveal more about themselves. This, we argue is perhaps because just a thought about money induces a self-sufficiency mindset (along with a transactional one).


Srinivasan, S., & Mukherjee, S. (2010). Attribute preference and selection in multi-attribute decision making: Implications for unconscious and conscious thought. Consciousness and cognition19(2), 644-652. [PDF]

A sub-set of sampled attributes (as low as 30%) is often enough for arriving at a decently good decision and hence suitable even when the resources are less or not directed to the problem (like unconscious thinking). 


All articles are there in the download page.