Isn’t it yet time for the Indian government

Indian psychologists have been discussing multiple important issues relevant for social development but with limited success in seeing their insights being implemented in actual government policy making. With new governments and major drives for social development, is it not yet time to make behavioral science an important knowledge domain for social planning? Placed in contrast to … Continue reading Isn’t it yet time for the Indian government

Prosocial bonus and corporate social responsibility spending

A prosocial bonus is money given to people that needs to be spent on others. This article suggests a new way of implementing corporate social spending by involving the employees using ‘prosocial bonuses’. Such a policy can potentially serve a dual benefit of improving employee satisfaction and help companies reach the mandate for social spending. … Continue reading Prosocial bonus and corporate social responsibility spending

Price discount framings on product bundles with shipping surcharges in the Indian market

The purpose of this paper is to study how consumers process price frames of product bundles (product plus surcharge) and discount offers to weigh contentious positions between the weighted-additive and the reference-dependent models. Further, some research suggests bundling, while others suggest partitioning to be a more effective pricing strategy. This research evaluated the relative influences … Continue reading Price discount framings on product bundles with shipping surcharges in the Indian market